After several years of operation, it was high time for TECHFIRM to change its visual identity. The graphic elements no longer corresponded to the spirit that had been driving the group for several years already, so it was time to give it a major facelift!
Without in any way denying the group’s past, the idea of refreshing logos, slogans and websites was born as soon as we were preparing for TECHFIRM’s 20th anniversary in 2019. Without rushing, we finally chose to mature this project by involving the sailors as much as possible and by building our new signature together. The result, you will discover today through several elements:
1- the logo
Our logo is the first to be updated at the beginning of the year, you may have already seen it in our email signatures.
This new logo reaffirms our Swiss identity, while highlighting what we believe in, the H+ or Augmented Human: augmented through experience, sharing and caring.
2- the website
As with the logo, we decided on a total change for our website. Too classic, the old site lacked the energy and the little touch of madness that animates us every day within the group.
We have decided to go for a more modern approach and to go for the essential. And if you want to know more about what we do, or who we are, we preferred to put you in touch with us, because exchange is surely the most efficient way to allow you to know us better.
3- The clip: Free Spirit by TECHFIRM
Here again, it was out of the question for us to make a classic institutional video. We want to share with you what the “TECHFIRM Free Spirit” represents through these images captured with some of the crew members at our headquarters, but also in the beautiful region that surrounds us.